What are the smart toys? How is the smart toy market?

Problems in China's toy market

Most of the toy companies in China are labor-intensive manufacturers. They adopt a relatively simple export trade method and have long used OEM to earn cheap processing fees. Foreign buyers generally use sample processing, and this method accounts for more than 90%. This type of added value is the lowest and consumes the most resources. In addition, the product structure and market disconnection have made it difficult for Chinese toy companies to compete with international toy giants.

Few toy sales channels and a single market

Compared with developed countries in Europe and America, my country's toy distribution and consumption market is still in an early stage of development. The distribution cost is high, the payment collection cycle is long, and there are even dead accounts. The dependence on the international market is very large, which makes the dependence on the European and American markets very large. The development of other new markets is still not enough. It can be seen that my country's toy companies should strive to improve their competitiveness, adjust product structure, and open up new channels. Only in this way can they not be eliminated in the future competition.

Market popularity of children's smart products

Although smart toys and children's technology have been launched vigorously, when asked whether there are still obstacles to the development of products and industries, many smart toy manufacturers believe that this industry will be a situation where pressure and opportunities coexist. Another policy environment for the popularity of children's smart technology products is the literacy education currently being promoted nationwide. In addition, with the full opening of the two-child policy, it will further stimulate the growth of the toy market.

In terms of opportunities, consumers in their 30s are parents, and their children are basically between 3 and 12 years old. Most of these parents want their children to play with distinctive smart toys. Children should have some interests and specialties, and should not just study in school. Because I know that when I grow up, what will be the most useful thing for me in my work, and academic performance must be a must, but these are not enough. Even learning music is also a specialty. A few years ago, parents would send their children to learn dancing and playing the piano, but now it is no longer popular. Now many big cities have emerged as child makers, letting their children make some robots, etc. In addition, like programming, most parents think it will be an indispensable skill for their children, which will also make boring content interesting with the help of high-tech products. Children's technology products are becoming increasingly popular, and sales are also on the rise. However, the field of children's technology is just emerging, and there are no leading companies yet. Most of them are only making single products, and there are still many difficulties in the market that need to be overcome.

First of all, hardware technology still needs to be broken through. As far as the current situation is concerned, the technology of children's technology research and development and production companies is still in the primary stage, and absolute technical barriers and thresholds have not yet been established. Some cutting-edge technologies may not be applicable to children's smart toys. For example, VR products require heavy helmets, and the products have very thick wires, and the immersive experience scenes are not particularly suitable for children. In addition, there are problems such as uneven levels and mixed products, as well as use defects such as children not liking, unsmooth operation, poor usability, and short battery life, which are still problems for many products.

In addition, the problem that most domestic smart toy manufacturers are heavily dependent on the international market cannot be ignored. The heavy dependence on the international market has led to the fact that the survival and development of enterprises will be easily affected during periods of international turmoil. For domestic manufacturers, it is difficult to maintain long-term stability, and the phenomenon of overnight rise and fall often occurs.

In addition, my country's children's smart toy market lacks innovation. Currently, there are few children's smart toys with strong creativity and IP in China. Most of the plush electronic pets and simulation dolls with serious homogeneity have caused visual fatigue for consumers. In fact, the smart toy industry is all about novelty, strangeness, and weirdness. The diverse packaging and styles are very attractive to children. However, the reality is that some smart toy manufacturers only stick to one or a few products, do not focus on the development of new products, and still use old products to cope with new market competition, focusing on price wars, which is meaningless.

The biggest problem for the domestic smart toy market is the lack of own brands. There are not many domestic companies that have their own brands and have influence and popularity in the market. This directly leads to the fact that smart toy manufacturers do not get reasonable profits from the market after producing first-class products. Some self-developed products also lack vitality and appeal in their product image, making it impossible for the products to have a long life cycle and rich added value returns in the market. This makes it difficult to mobilize the enthusiasm and creativity of more manufacturers. In the long run, the domestic smart toy market will face a cruel test.

What are the top ten educational toy brands?

With the improvement of living standards, parents pay more and more attention to the improvement and development of children's intelligence. Intellectual toys are a powerful tool to promote the improvement of children's abilities in all aspects. What are the main intellectual toy brands sold in the world? The author roughly summarizes the top ten brands based on their development and popularity. Today, I would like to share and communicate with you, hoping to help friends who need to know this knowledge.

First, it should be attributed to Lego toys, which is among the Fortune 500. Lego was founded in 1923 by a Danish family business. It has developed into a well-known children's educational toy and its products are sold all over the world.

Second, Hasbro HASBRO was founded in the United States in 1923. It is one of the world's largest toy manufacturers and the father of Transformers toys. It is one of the favorite brands of toys for children over the age of 5 and is worthy of being the leader among the top ten brands of toys.

Third, Chicco, a rare gem among children's educational toys, was developed and manufactured in 1945 by a processing factory specializing in the production of infant and child products under the Italian ARTSANA company. After 67 years of development, it is now a world-renowned brand of toys and one of the top ten brands of educational toys.

Fourth, Chibi, founded in France in 1924, is the best toy for children aged 0 to ten. The Chinese sales company is located in Shanghai. It is a domestic sales company specializing in the sale of children's toys. They can be found from the Internet to shopping malls. It is one of the brands that many friends in Jiangsu and Zhejiang like.

Fifth, Japan's Bandai is a brand founded by Japan's large entertainment company Bandai in 1950. It is a world-renowned intellectual toy brand. China Bandai Trading Co., Ltd. is the agency established by Japan.

Sixth, Mattel Toys (Hong Kong) Co., Ltd., which first invented the Barbie doll in 1959, is one of the world's top 500 brands.

Seventh, the well-known Chinese brand Audi (AULDEY) is located in Guangdong High-tech Zone. It is a subsidiary of Guangdong Alpha Animation Co., Ltd. and its products are sold all over the world.

Eighth, the Yinhui toy brand founded in Hong Kong in 1977 is a symbol of high-tech products representing the new era, one of the top ten toy brands in China, and a newcomer in the world toy industry.

Ninth, Playwell, one of the world's top ten most famous baby and preschool toy brands, was founded in 1960 and is one of the top ten toy brands in China. It has unique design ideas for developing children's intelligence.

Tenth, Huawei HWTOYS (China's well-known trademark, China's famous brand products, export-exempt products, Guangdong Province's famous trademark, top ten toy brands, Guangdong Huawei Toys & Crafts Co., Ltd.)

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